
In today’s society, there’s a prevailing narrative that glorifies suffering, hustle, and sacrifice, especially when it comes to women. We are often told that if we want to succeed, we must be prepared to endure hardship, exhaustion, and endless struggle. In fact, many women take pride in their ability to sacrifice their comfort, health, and happiness in the name of ambition. While hard work and dedication are important, it’s equally crucial to recognize that suffering is not a badge of honor, and it certainly shouldn’t be seen as a requirement for success.
Luxury, self-care, and ease should be embraced, not demonized. The idea that women must suffer or work themselves to the bone in order to deserve success is not only outdated, but it’s also harmful. The narrative we need to be creating is one where we normalize luxury in our lives, not as a sign of excess or vanity, but as a reflection of self-love, well-being, and the ability to thrive without the guilt of overexertion. The idea that suffering is an achievement is a lie that needs to be shattered, especially for women who are learning to prioritize their own happiness and balance.
The Glorification of Suffering in Hustle Culture
In the modern world, we live in a “hustle culture” that glorifies non-stop working, achieving, and pushing through pain. It’s easy to get caught up in the pressure to constantly be productive, to show how hard you’re working, and to always be busy. We see this message everywhere—from social media influencers proudly proclaiming their ability to work 80-hour weeks to people constantly talking about their sacrifices in the name of success. This is often referred to as the “grind,” and many women, especially in entrepreneurial and professional spaces, buy into it without realizing the mental and emotional toll it takes.
It’s important to recognize that constantly pushing through hardship and overworking is not a sustainable way to live. Yes, hard work can yield results, but it shouldn’t come at the cost of your health, relationships, or mental well-being. Luxury doesn’t mean being lazy or avoiding hard work—it means creating a life of ease and comfort where you’re free from unnecessary stress and struggle. It’s about finding ways to thrive without sacrificing your happiness in the process.

Redefining Luxury: It’s About More Than Materialism
When many people hear the word “luxury,” they immediately think of material items—designer handbags, expensive cars, lavish vacations, or extravagant experiences. While there’s nothing wrong with enjoying these things if they bring you joy, luxury is not just about material wealth. Luxury, at its core, is about feeling abundant, experiencing comfort, and prioritizing your well-being.
Luxury can be found in the simplest things:
- Taking time for yourself to relax and recharge
- Enjoying a quiet moment with a cup of tea
- Surrounding yourself with supportive friends who lift you up
- Giving yourself permission to rest when you’re tired
- Choosing to invest in things that nurture your mental, emotional, and physical health
Luxury is not about having the most expensive things, but rather about curating a life that aligns with your desires, values, and well-being. It’s about recognizing that you deserve to feel comfortable, cared for, and supported—without having to justify it or feel guilty. When you normalize luxury, you’re saying, “I deserve to feel good. I deserve the best that life has to offer, and I will not settle for less just because I think I need to suffer in order to be worthy.”

The Damaging Myth of “No Pain, No Gain”
One of the most pervasive myths in society is the idea that “no pain, no gain.” This idea suggests that success, happiness, and fulfillment can only come after enduring pain, suffering, or extreme hardship. The problem with this mentality is that it teaches us to associate struggle with success, and it makes us believe that we cannot enjoy the rewards of life without first “earning” them through sacrifice.
The truth is that you don’t need to suffer to achieve your goals or live a meaningful life. Success is not about enduring hardship—it’s about aligning your efforts with your values and creating a life that feels fulfilling and joyful. When you believe that you need to suffer to succeed, you’re more likely to overwork, burn out, and neglect your personal well-being in the process. You may also miss out on the moments of joy and peace that come from simply living in alignment with your desires.
By normalizing luxury in your life, you give yourself permission to enjoy the fruits of your labor without guilt. Whether it’s taking a vacation, investing in high-quality skincare, or simply taking a long bath to unwind, these moments of indulgence are not frivolous—they are essential for your mental and physical health. You don’t have to feel ashamed of enjoying the good things in life, and you certainly don’t need to justify taking time for yourself.

The Power of Rest and Self-Care
In a world that demands constant productivity, it can be difficult to slow down. Many women, in particular, feel an overwhelming sense of duty to put others first—whether it’s caring for their families, friends, or colleagues—often at the expense of their own well-being. This leads to burnout, exhaustion, and frustration. Rest is not a luxury; it’s a necessity.
Rest allows your body and mind to recharge so that you can show up as your best self in every area of life. Luxury rest, whether it’s a long nap, a quiet weekend away, or even just time spent doing something you love, is essential for your health. When you prioritize rest, you’re not being lazy or irresponsible; you’re actively taking care of yourself so that you can continue to give to others without feeling drained or depleted.
Moreover, self-care practices that encourage relaxation and peace—like meditation, yoga, or spending time in nature—can have a profound impact on your mental health. These moments of luxury aren’t just about pampering yourself; they’re about restoring your energy, nurturing your soul, and ensuring that you are able to thrive in all areas of your life.

The Fear of Luxury: Breaking Free from Guilt
So many women fear that enjoying luxury or prioritizing their comfort is a sign of selfishness or entitlement. We’ve been conditioned to believe that we need to sacrifice our own happiness for the sake of others, and that luxury is something reserved for those who “deserve it.” But here’s the truth: luxury is for everyone, and there is nothing wrong with indulging in things that make you feel good.
The guilt we often feel about taking time for ourselves or enjoying life’s pleasures comes from the idea that we must always be “working” or “producing” to be worthy. But that’s simply not true. You deserve happiness and comfort simply by existing. Taking care of yourself isn’t an indulgence—it’s an act of self-respect. When you normalize luxury, you are saying that your needs, your desires, and your peace of mind are just as important as anything else.

The Takeaway: Choose Ease, Choose Joy, Choose YOU
It’s time to change the narrative. We don’t have to live a life of constant struggle or sacrifice in order to be successful or worthy. Luxury is a reflection of self-love and self-respect. It’s about making choices that nurture your well-being, elevate your quality of life, and bring you joy. It’s about being intentional with your time, your energy, and your resources—prioritizing what feels good, brings you peace, and makes you feel alive.
Suffering is not an achievement. It’s a sign of imbalance, exhaustion, and stress. Instead, choose a life that celebrates balance, ease, and comfort. Embrace luxury in all its forms—whether it’s the luxury of time, rest, experiences, or material things. You are worthy of living a life that feels rich in every sense of the word, without guilt or shame.
So, girls, normalize luxury in your life. Embrace your worth. Stop glorifying suffering, and start enjoying the beauty of ease and self-care. You deserve it, and the world will be a better place when you prioritize your happiness and well-being. Live life on your terms, and remember: you don’t need to suffer to achieve greatness.