The sun was just beginning to rise over the city skyline as the Gymshark team touched down in Austin, Texas, ready for an action-packed day of shooting. The energy was electric, with everyone excited to bring their A-game to one of the most anticipated fitness photoshoots of the year.
Morning Prep and BTS Setup
The team assembled at a sleek downtown loft that had been transformed into a makeshift HQ. Racks of Gymshark’s latest collections lined the walls, with bold, vibrant designs and performance-driven fabrics waiting to be showcased. The models and athletes, a mix of influencers, trainers, and dedicated Gymshark ambassadors, fueled up on protein-packed breakfasts before heading into hair and makeup.
Cameras started rolling as the production crew captured behind-the-scenes content for the Gymshark VLOG. The goal was to give viewers an inside look at the creative process—every flex, every pose, and every candid moment of laughter shared between the athletes.
First Location: Urban Fitness Hub
Austin is known for its unique blend of urban and natural landscapes, making it a perfect setting for dynamic fitness content. The first stop was an industrial-style gym with exposed brick walls and sleek equipment, setting the stage for some intense workout shots.
The Gymshark models wasted no time getting into action. Barbells clanged, resistance bands stretched, and sweat dripped as the team performed their favorite movements—deadlifts, squats, and explosive jump sets—all while looking effortlessly stylish in Gymshark gear.
The photographers worked their magic, snapping high-speed action shots that captured the raw intensity of each rep. Meanwhile, the vlog camera followed closely behind, capturing mic’d-up moments of athletes discussing their training routines, fitness goals, and how they stay motivated.
Midday Break: Exploring Austin’s Culture
After an intense gym session, it was time for a well-deserved break. The team hit up a local smoothie bar, where they rehydrated with fresh-pressed juices and protein shakes. The VLOG took a more relaxed turn, showcasing Gymshark athletes unwinding, sharing their favorite recovery tips, and talking about what fitness means to them.
A quick stroll through Austin’s vibrant streets provided an unexpected but perfect backdrop for some lifestyle shots. From murals covered in street art to the famous Congress Avenue Bridge, every corner of the city added a unique visual element to the shoot.
Sunset Shoot at Zilker Park
As the day progressed, the team made their way to Zilker Park, a picturesque location that blended nature with the city skyline. This golden-hour segment of the photoshoot was all about movement and flow—running trails, dynamic stretching, and even some acro-yoga poses that highlighted both strength and flexibility.
Drones hovered above, capturing sweeping shots of athletes sprinting across open fields, their Gymshark gear catching the light just right. The energy was high, and the excitement of seeing the final product was palpable among the team.
Final Wrap-Up and Reflections
As the sun dipped below the horizon, the crew gathered for a quick debrief. The athletes shared their thoughts on the experience, reflecting on what it meant to represent a brand that stood for dedication, perseverance, and self-improvement.
The Gymshark Photoshoot VLOG wasn’t just about showcasing apparel—it was about the community, the passion, and the lifestyle that comes with pushing limits and striving for greatness.
Stay tuned for the final video drop, and in the meantime, catch all the BTS moments on Gymshark’s social media channels!
