On a quiet Sunday afternoon, in a cozy little town nestled between green hills and flowering trees, something unexpected happened. It wasn’t loud. It wasn’t showy. But it was the kind of moment that lingers — sweet, touching, and full of unexpected delight.
The main character of this story? A skincare brand called CUTIS. But this isn’t just a tale about beauty products. It’s about connection — between generations, between mothers and daughters, and between something as everyday as skincare and something as special as bonding time.
Yen Nhi, a bright-eyed 11-year-old with a wild imagination and an ever-curious spirit, had been watching her mom go through her evening skincare routine for weeks. She’d peek from behind the door, trying to mimic the movements — the gentle dabbing of toner, the soft circular motions of moisturizer, and the way her mom would close her eyes while applying her CUTIS face mist, as if transported to another world.
To Yen Nhi, it looked like magic.
Her mom, Ms. Hien, a busy woman with kind eyes and hands always ready to help, had recently discovered CUTIS through a friend. She loved its simplicity — clean ingredients, soft textures, and a gentle floral scent that reminded her of her mother’s garden. For her, the evening skincare routine had become a pocket of peace at the end of each hectic day.
But CUTIS had something else in mind. The brand had started a little community project called “Moments that Glow”, inviting families to spend time together, using CUTIS products in ways that celebrated connection — not just skincare.
One day, a neat little box arrived at their door. It was wrapped in pale pink tissue paper, sealed with a tiny flower sticker, and inside it was a handwritten card:
“Dear Yen Nhi & Mom, we believe skincare is more than just products — it’s about moments shared. This is your invitation to a simple yet surprisingly fun journey. Just follow the steps inside and enjoy.”
Love, CUTIS Team 💕
Yen Nhi’s eyes sparkled. “Mom, it’s for us! Can we do it now?”
Inside the box were three CUTIS products — a gentle cleanser, a light facial cream, and a DIY mask kit. But there was also a tiny booklet titled “A Little Adventure in Self-Care”, with hand-drawn illustrations and simple, playful steps designed for a child and parent to follow together.
“Okay,” Ms. Hien laughed, amused and curious. “Let’s give it a try.”
The first page of the booklet said:
Step 1: Let’s Make Bubbles!
It was a fun take on the CUTIS cleanser — instead of just washing faces, they were to use it to create the foamiest, fluffiest bubbles together and draw shapes on each other’s cheeks. Yen Nhi giggled as she turned her mom into a “fluffy cloud panda” and let her mom draw a tiny flower on her nose.
Step 2: Story Time Cream
The next activity used the CUTIS facial cream — smooth and light with chamomile. The idea was to take turns applying the cream while telling each other a made-up bedtime story. Ms. Hien told a tale of a glowing flower that only bloomed when two people laughed at the same time. Yen Nhi added to it, describing how the flower could also make animals speak if touched with clean hands. Each sentence ended in laughter.
Step 3: Secret Mask Recipe
The DIY mask kit was the highlight. It came with natural ingredients in tiny packets — oat powder, rose extract, and a hint of cucumber essence. They had to mix it in a small bowl and apply it while listening to a calming playlist CUTIS provided via QR code. As the mask dried, they danced around the living room like they were at a fancy spa party, wearing matching headbands and giggling nonstop.
But it was Step 4 that made the biggest impression.
Step 4: The Compliment Mirror
It asked them to sit in front of a mirror together, look into each other’s eyes, and take turns saying one thing they appreciated about each other. It was awkward at first. But then Yen Nhi shyly said, “I love how you always kiss my forehead when I feel sad.”
Her mom’s eyes softened. “And I love how you always try to help even when you don’t know how.”
They looked at each other for a moment, then hugged tightly. It wasn’t flashy, but it was real.
That night, as they washed off the mask and tucked into bed, Yen Nhi whispered, “Can we do that again tomorrow?”
And CUTIS? It hadn’t sent any influencers. No big ads. Just one small box, a bit of thoughtful design, and a heartwarming idea: that skincare, when shared, could become something more.
In the weeks that followed, Yen Nhi and her mom turned Sunday evenings into their “CUTIS Time.” Sometimes, they’d repeat the activities. Other times, they’d invent new ones — like giving the CUTIS cream funny names or pretending it had magical powers to “freeze time” or “banish school stress.”
What CUTIS had done wasn’t complicated. It was a gentle nudge — a reminder to slow down, touch gently, laugh fully, and connect intentionally. In a world full of distractions and noise, it brought two people a little closer using something as simple as skincare.
It turned routines into rituals. Products into play. And moments into memories.
One day, Yen Nhi took her “Adventure in Self-Care” booklet to school and shared it with her friends. Soon, other families began doing their own versions of CUTIS Time — dads and daughters, grandparents and grandkids, even brothers and sisters. CUTIS started receiving hand-drawn thank-you notes and photos from families all over the country.
The CUTIS team was overwhelmed — not by the popularity, but by the joy. Their idea had bloomed into something more meaningful than they had imagined.
Back at home, Yen Nhi and her mom were already planning their next CUTIS Sunday. This time? A “spa and poetry” day. Yen Nhi was writing a haiku about the mask that “smelled like flowers and made her feel brave.”
CUTIS had done something simple.
But very surprisingly interestin
